By Adam Dragos, Exhibitor Success Specialist · Last updated: 2 July 2026
Quick summary
SIMA — Madrid’s international real-estate exhibition — is held each spring at IFEMA Madrid; the 27th edition ran 20–23 May 2026 in Hall 4 alongside PROPTECH EXPO, Salón del Inversor Inmobiliario and SIMAPRO. Adam Expo Stand builds developer and proptech stands with private meeting areas: free 3D design in 24 hours, closed pricing in 24–48 hours.
Planning your presence at the next SIMA? Adam Expo Stand designs and builds stands where property actually gets sold: project showcases, scale-model displays and the private space serious buyers expect.
What is SIMA and who exhibits?
SIMA (Salón Inmobiliario Internacional de Madrid) is Spain’s reference real-estate exhibition, organised each spring at IFEMA Madrid. The organiser ran the 27th edition on 20–23 May 2026 in Hall 4, within a real-estate week that also hosted PROPTECH EXPO, Salón del Inversor Inmobiliario and SIMAPRO for professionals.
Exhibitors include residential developers, international agencies, financing and investment platforms, and proptech vendors. Uniquely among Madrid’s big fairs, SIMA mixes trade visitors with end buyers — families and investors who arrive with real purchase intent and compare developments stand by stand.
What does a high-performing SIMA stand look like?
Property is a trust purchase. The stands that fill their meeting tables share four traits: a hero project visual legible from ten metres; a scale model or immersive screen that stops walkers; semi-private seating where a six-figure conversation can happen comfortably; and a staffed reception that qualifies visitors in under a minute. Decoration alone does not sell apartments — the floor plan of the stand mirrors the sales funnel.
How much should a SIMA exhibitor budget?
Typical investments run €3,500–€6,000 for a 9 m² modular stand, €8,000–€20,000 at 18–36 m², and €20,000–€80,000 for custom builds with enclosed meeting rooms (Adam Expo Stand data from 639+ stand projects across European trade fairs). IFEMA bills floor rental, power and venue services separately.
Developers most often under-budget: premium carpet or raised flooring for a residential feel, model-display cases with integrated lighting, and reprints when a development sells units mid-campaign and the price panel changes. Full breakdown in our exhibition stand cost guide.
Custom, modular or rental at SIMA?
- Custom dominates among developers: brand atmosphere, enclosed meeting rooms and model displays argue for bespoke build. Our design team handles concept to handover.
- Modular serves agencies and proptech firms attending several fairs a year — reconfigurable and 25–40% cheaper per show over multiple uses (Adam Expo Stand data across 50+ modular builds). See modular stands.
- Rental fits international agencies testing the Madrid market for one edition.
Timeline and IFEMA logistics for a spring fair
For a May show: brief and 3D design in January–February; design freeze and production in March–April; graphics, furniture and venue services locked by late April; build-up in the final days before opening. IFEMA requires technical documentation for structures above standard height, and Hall 4’s South Entrance access affects logistics slots. We manage the complete venue file. More venue detail: IFEMA Madrid trade show calendar and stand guide.
💡 Expert tip: Put your price-and-availability panel where staff can update it daily, not printed into a main wall. Developments sell units during the fair itself, and a visibly current availability board signals momentum to buyers — while an outdated one quietly kills trust.
Frequently asked questions
How much does an exhibition stand at SIMA cost?
Based on Adam Expo Stand data from 639+ stand projects across European trade fairs, real-estate exhibitors typically invest €3,500–€6,000 for a 9 m² modular stand, €8,000–€20,000 for 18–36 m² configurations, and €20,000–€80,000 for custom stands with private meeting rooms. IFEMA floor rental and venue services are billed separately.
When is the next SIMA and when should we book?
SIMA is held each spring at IFEMA Madrid — the 27th edition ran 20–23 May 2026. For the next edition, brief your stand builder 3–4 months before the show; developers launching a flagship project benefit from starting even earlier.
We sell homes to individual buyers — what matters most in the stand design?
Privacy and trust. Buyers discussing a six-figure purchase need semi-private seating, a large-format project visual they can study, and a clear place to sit down with an adviser. Open, over-lit stands with standing-only counters lose exactly those conversations.
Can you build a stand with private meeting rooms?
Yes. Enclosed or semi-enclosed meeting rooms are the most requested feature at SIMA, and we integrate them with acoustic considerations, scale models, screen walls and hospitality points.
Do you handle IFEMA paperwork for SIMA exhibitors?
Yes. Technical drawings, electrical schematics, insurance documentation and venue-service bookings are all part of our turnkey service, managed by a single project manager.
Ready to plan your stand?
Tell us your space, objectives and budget and receive a free 3D design within 24 hours, with a closed quotation in 24–48 hours. Contact Adam Expo Stand — one team for design, production, IFEMA paperwork, build-up and dismantling.
About the author
Adam Dragos leads Adam Expo Stand, a Madrid-based exhibition stand design and build company working at IFEMA Madrid, Fira Barcelona and Europe’s major venues. Drawing on Adam Expo Stand data from 639+ stand projects across European trade fairs, he advises exhibitors on booth strategy, budgeting and on-site delivery. Connect on LinkedIn.
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