Case Study: Alphacan at VETECO IFEMA Madrid

Reusable Exhibition Stand Design

A timeless exhibition stand design refined for multi-year use and brand consistency.

The Brief: Representing Italian Craftsmanship at IFEMA

Alphacan, an Italian manufacturer of advanced window systems, sought a clean and elegant exhibition stand for VETECO IFEMA Madrid—one that emphasized product quality through architectural simplicity.

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The Design: Architectural Simplicity & Refined Materiality

The stand featured large display frames, warm materials, and soft lighting to highlight precision and craftsmanship. The refined layout allowed visitors to engage with products comfortably while maintaining a strong corporate presence.

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Due to its success, the design was reused across multiple exhibition years, demonstrating its durability, adaptability, and timeless appeal. Storage and reinstallation were managed seamlessly, ensuring long-term value for the client.

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Celebrating Successes Shared with Our Partners

 
AdamExpo Stand is very reliable and the company provides excellent service and high quality graphics for our stand on CPhI 2018, Madrid. All details were considered before designing the graphics, Adam is very patient answering our questions. We would like to cooperate with Adam for the next exhibition in Europe. Good job!
David ZhangMarketing Manager, LEAPCHEM CO. LTD.
David Zhang
Adam and his team manufactured and build up the perfect stand for us. We were looking for something modern and eye-catching to participate in the Hospitality Innovation Congress at IFEMA and we definitely got it. The stand was well done, it was just as we wanted it and it remained perfect during the three days of the event. The best part without a doubt was the communication with Adam: he was always aware of the stand, he kept us informed of each step even though we were in another city.
Mariana Clavel​Communications Manager, TILLER SYSTEMS
Mariana Clavel​
It was our first event in Madrid and I was looking for a reliable supplier. Thanks to Adam ExpoStand our stand looks fantastic and we have had some great feedback from it so far. I am personally very happy with the level of service and support I received and the understanding of what I wanted to achieve. Adam and his team really went the ‘extra mile’ to help us get it right, I definitely recommend their service as the offer both quality and value. Again great job!
Dimitry Ah-YuMarketing Executive, MAUREVA LTD
Dimitry Ah-Yu
Adam Expo Stand was excellent in converting our ideas into fantastic reality. Their attention to detail, willingness to listen to our needs, and support throughout the show allowed us to focus on our objectives of the show. Our visitors to the stand were impressed with the professional and welcoming appearance. We have already contracted with them for the next Exhibition.
Joe AlviteDirector International Business Development, L3 ESSCO
Joe Alvite

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