Case Study: SGS Dental at Expodental IFEMA Madrid
Project Overview
This project took place at Expodental IFEMA Madrid, where SGS Dental, a trusted name in Swiss implant systems, wanted a custom exhibition stand that looked clean, modern, and honest.
Client Objective
SGS Dental wanted a stand that showed their values of precision, quality, and transparency. They asked for:
- Three clear zones for product displays, live demos, and private meetings
- Multimedia screens to present their full product range
- A design that felt open, sustainable, and true to their brand
Our Solution
We created an exhibition stand with a bright, simple look that instantly draws the eye. Large glass-inspired elements helped express the idea of transparency, while the layout made it easy for visitors to walk through each area without crowding.
To support sustainability, we used eco-friendly materials and energy-efficient LED lighting. Every detail—from the structure to the finishes—was built to reflect SGS Dental’s commitment to quality and responsible design.
Key Deliverables
- A custom stand with premium, high-quality construction
- Large multimedia walls for clear and engaging product storytelling
- Sustainable lighting and materials that match SGS Dental’s brand values
- Full turnkey exhibition stand services, including installation and onsite support
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The design utilized a "clean, modern, and honest" aesthetic to mirror Swiss precision. Specifically, we incorporated glass-inspired elements to physically represent the brand's commitment to transparency, while the open layout showcased their focus on quality and accessibility.
The stand was divided into three distinct functional zones to prevent crowding and ensure a logical journey:
Product Displays: For browsing the Swiss implant systems.
Live Demos: For interactive, hands-on engagement.
Private Meetings: A dedicated area for confidential business discussions.
We installed large multimedia walls and screens throughout the space. These served as a central hub for storytelling, allowing SGS Dental to present their full product range through clear, engaging digital content that captured the attention of passersby.
Sustainability was a core requirement for this build. Our solution included the use of eco-friendly materials and energy-efficient LED lighting. These choices not only reduced the environmental footprint of the exhibit but also aligned with SGS Dental’s commitment to responsible design.