Case Study: SGS Dental at Expodental IFEMA Madrid

Project Overview​

SGS Dental · Expodental · IFEMA Madrid

SGS Dental needed a custom exhibition stand that combined product displays, live demonstrations and private meetings in one open layout. Adam Expo Stand translated the brand’s focus on precision and transparency into glass-inspired elements, multimedia displays and LED lighting.

Design challenge: give each activity a clear place while keeping the stand accessible to visitors. Explore the brief, photographs and delivery details below, or see our custom exhibition stand design and build service.

Client Objective

The brief connected practical exhibition needs with SGS Dental’s focus on precision, quality, and transparency:

  • Three defined zones for product displays, live demonstrations, and private meetings.
  • Multimedia screens to support product presentations.
  • An open layout and a visual identity consistent with the brand.
SGS Dental exhibition stand with illuminated display cases, product graphics and a large screen
3D rendering of an SGS Dental stand with glass display cases and a meeting area

Our Solution

We used a bright, open layout to connect the three activity zones. Glass-inspired elements expressed transparency, while dedicated display and demonstration areas gave visitors a clear way to explore the implant systems.

Large multimedia screens supported product presentations, and LED lighting highlighted the stand’s structure and finishes. The design brought product communication and quieter conversations together within one coordinated space.

What to include in a similar stand brief

  • Display requirements: list the products, viewing distances and demonstration equipment before allocating floor space.
  • Visitor route: connect browsing, a demonstration and a private discussion without making a meeting area the only entrance.
  • Screen content and sound: prepare product material that supports the live conversation and check whether it can be understood without competing audio.

The published project shows the design and delivered features. It does not report measured visitor uplift, sales results or ROI.

For a comparable brief, review our design and build process and other completed exhibition projects.

Request a stand proposal →

Key Deliverables

  • Custom booth with defined display, demonstration, and meeting zones.
  • Multimedia screens for product presentations.
  • LED lighting integrated with the booth architecture.
  • Installation and on-site support within the published project scope.

Trusted Worldwide

Adam Expo Stand Solutions Manage, Design, Produce & Build Exhibition Stands in Europe for Worldwide Clients

Flags of Portugal, Germany, Switzerland, France, Spain and the Netherlands

Real Reviews,
Real Results

Client feedback about other Adam Expo Stand projects.

AdamExpo Stand is very reliable and the company provides excellent service and high quality graphics for our stand on CPhI 2018, Madrid. All details were considered before designing the graphics, Adam is very patient answering our questions. We would like to cooperate with Adam for the next exhibition in Europe. Good job!
David ZhangMarketing Manager, LEAPCHEM CO. LTD.
David Zhang
Adam and his team manufactured and build up the perfect stand for us. We were looking for something modern and eye-catching to participate in the Hospitality Innovation Congress at IFEMA and we definitely got it. The stand was well done, it was just as we wanted it and it remained perfect during the three days of the event. The best part without a doubt was the communication with Adam: he was always aware of the stand, he kept us informed of each step even though we were in another city.
Mariana Clavel​Communications Manager, TILLER SYSTEMS
Mariana Clavel​
It was our first event in Madrid and I was looking for a reliable supplier. Thanks to Adam ExpoStand our stand looks fantastic and we have had some great feedback from it so far. I am personally very happy with the level of service and support I received and the understanding of what I wanted to achieve. Adam and his team really went the ‘extra mile’ to help us get it right, I definitely recommend their service as the offer both quality and value. Again great job!
Dimitry Ah-YuMarketing Executive, MAUREVA LTD
Dimitry Ah-Yu
Adam Expo Stand was excellent in converting our ideas into fantastic reality. Their attention to detail, willingness to listen to our needs, and support throughout the show allowed us to focus on our objectives of the show. Our visitors to the stand were impressed with the professional and welcoming appearance. We have already contracted with them for the next Exhibition.
Joe AlviteDirector International Business Development, L3 ESSCO
Joe Alvite

Frequently Asked
Questions