By Adam Dragos · Last updated: November 2026
The 45th Congress of the ESCRS takes place at IFEMA Madrid, Spain, from 15 to 19 October 2027, organised by the European Society of Cataract and Refractive Surgeons. For exhibitors, a good stand is planned around surgeon meetings and one focused product demonstration, built early enough to fit IFEMA’s schedule, and kept within the organiser’s rules.
Key facts about ESCRS 2027
- Event: 45th Congress of the ESCRS (source: escrs.org)
- Dates: 15–19 October 2027
- Venue: IFEMA Madrid, Spain
- Organiser: European Society of Cataract and Refractive Surgeons
- Instructional courses: Saturday to Tuesday, 90 minutes each (source: congress.escrs.org)
What does an ESCRS exhibition stand need to do?
An ESCRS stand serves surgeons and clinical teams who come to learn. In practice that means:
- A quiet meeting area for one-to-one clinical conversations.
- One clear demonstration point for a device, lens or software workflow.
- Product messaging readable from the aisle.
- Storage for samples and literature, out of sight.
Exhibitor rules, hall allocation and build deadlines have not been published yet, so we do not state them here. Check the exhibitor manual when it appears, and read our trade show decision scorecard if you are still weighing which shows to exhibit at.
Custom, modular or turnkey?
- Custom wood carpentry: the strongest brand presence for a flagship congress.
- Modular (Aluvision or beMatrix): reusable across a medical-congress calendar.
- Turnkey: one contractor from design to dismantling.
A realistic timeline (hypothetical example)
Brief in Q1 2027, design approval in Q2, organiser and IFEMA submissions when the manual sets them, production in summer, and build-up just before 15 October. Dates for submissions are not confirmed yet.
Building at IFEMA Madrid
Adam Expo Stand builds several exhibition stands each year at IFEMA Madrid. See our IFEMA exhibitor guide and our guide to IFEMA stand contractor rules and paperwork. For the show afterwards, use our trade show lead follow-up plan, and if you also exhibit in Spain and Portugal, read our guide to exhibiting in Spain and Portugal.
Key takeaways
- 15–19 October 2027, IFEMA Madrid
- Plan for meetings first, demo second
- Choose the build type early
- Watch for the exhibitor manual
FAQ
When is ESCRS 2027? 15–19 October 2027.
Where is it held? IFEMA Madrid, Spain.
Who organises it? The European Society of Cataract and Refractive Surgeons.
When are the stand deadlines? Not yet published.
Adam Expo Stand is an Award Winning, Eco-friendly stand designer and builder with 639+ projects. Based in Madrid, Spain, serving all of Europe with a focus on Spain and Portugal. +34 697 715 015 · [email protected]
