FITUR Madrid: Tourism Stand Planning After the 2026 Edition

FITUR Madrid 2026 has finished. For the next edition, IFEMA lists 20–24 January 2027. This updated guide focuses on the work a tourism stand must support: destination presentations, product demonstrations, partner meetings and a clear handover to the sales team.

Check the official FITUR website and your confirmed participation documents before booking services. The organiser controls space allocation, admission and the event programme.

Plan for the professional and public days

The 2027 visiting schedule lists 20–22 January for professionals and 23–24 January for professionals and the public. These visitor dates do not establish installation or dismantling access; use the exhibitor schedule for that work.

Define what changes when the audience changes. A destination delegation may need appointments and partner introductions during the professional days, then a different explanation or distribution of information for public visitors. Plan staff, materials and storage for both uses if they apply to your participation.

Build the brief around the tourism offer

Choose what a visitor should understand: a destination, a hotel product, a travel service or a technology workflow. Gather approved photographs, maps, product descriptions and demonstration material. Confirm permission to display the content and keep important information readable without relying on sound.

A video wall, headset or touchscreen is an option to test against the task. Define the presentation length, operator, viewing position, equipment and waiting space. Ask whether visitors can understand the offer if that equipment is unavailable. Technology does not guarantee bookings or qualified contacts.

Coordinate partners before drawing a shared stand

For a destination pavilion or shared stand, list the participating organisations and who approves the common identity. Agree how reception directs visitors, how appointments are booked and which areas or services are shared. Collect each partner’s graphics and requirements through one approval process.

Calculate the meeting seats and simultaneous activities you need, then have the designer test them against the actual plot. Neither a tourism-board label nor the size of a delegation establishes a suitable floor area.

Specify hospitality and presentations as operating tasks

If you propose a tasting, cultural presentation or hospitality area, describe service, replenishment, cleaning, equipment and visitor circulation. Confirm the applicable arrangements with the organiser and suppliers before approving the design. Keep queues and demonstrations within the agreed space.

Separate a quick enquiry from a longer discussion. Give staff a place to keep information and supplies without occupying a meeting table. Review screen reflections, caption visibility, seating and access with the people who will use the stand.

Confirm the delivery scope and budget

Use the official exhibitor page to obtain participation documents. Give the builder the allocated plan and current requirements. Agree who handles submissions, services, graphics, transport, installation, handover and dismantling.

Request an itemised proposal and identify exclusions. Include travel, staff time and follow-up in the participation budget. Compare reuse options using the next likely events and adaptation costs rather than a promised percentage saving. Our IFEMA budget checklist helps organise those questions.

Prepare useful follow-up before opening

For each substantive conversation, record the visitor’s interest, promised information, responsible colleague and next action. Follow your organisation’s process for explaining and using contact information. A busy stand is not by itself evidence of commercial return.

After the event, review completed meetings, relevant enquiries and follow-up outcomes against the objectives and full costs. Distinguish results already achieved from opportunities that still require work.

Questions before commissioning a FITUR stand

Does a specialist area determine my stand size?

No. Confirm eligibility, package and allocated space with the organiser. Build the brief from the provision and activities actually agreed.

Can a supplied stand package be customised?

Ask what branding and changes are permitted, what is already included and who provides additions before commissioning extra work.

What should I send the builder?

The participation offer, allocated plan, audience activities, partner requirements, equipment, budget, current deadlines and approval contacts.

Discuss your FITUR stand brief with Adam Expo Stand and request a proposal based on your confirmed requirements.