Quick answer: Adam Expo Stand designs, builds and installs exhibition stands for Genera (next edition November 2026, IFEMA Madrid). Free 3D design in 24 hours, fixed quote in 24–48 hours, transparent pricing from €120/m² and 20+ years of experience with 639+ exhibitors served across Europe.
Genera: why it matters
Genera is Spain’s leading energy and environment fair: solar, storage, hydrogen, e-mobility and energy efficiency under one roof at IFEMA. Technical buyers expect working equipment on display — stands must handle heavy inverters, panels and live demos with clean, engineering-grade design.
Exhibiting at IFEMA Madrid: what to know
IFEMA Madrid offers 200,000+ m² across 14 halls. Standard build height is 4 m; rigging and double-deck stands need prior technical approval. Free-design stands require a technical project, liability insurance and crew accreditation. We handle all IFEMA paperwork and deliver your stand show-ready before goods-entry day.
Genera build reality: engineering buyers want proof
Genera gathers Spain’s energy transition at IFEMA: solar and storage dominate, with hydrogen, e-mobility charging, HVAC efficiency and grid tech growing every edition. Stands carry real hardware — panels, inverters, battery racks, charging posts — and the audience of engineers and installers wants cutaways, spec sheets and working monitoring dashboards, not lifestyle imagery.
Build implications: weight (battery cabinets concentrate load), industrial power for live equipment, and cable-managed walls that let product breathe. The conversation zone matters: distributor and EPC deals at Genera are spreadsheet conversations — give them a table, power and quiet.
Genera budgets (next edition November 2026)
- 16 m² product package: €4,500–8,000 — equipment walls, spec displays, storage.
- 36–60 m² brand stand: €15,000–32,000 — live demo wall, meeting area, hospitality point.
- 100 m²+ manufacturer flagship: €38,000–85,000 — multiple product zones, presentation corner, rigged branding.
Genera’s audience is professional and dense rather than massive — which rewards stands optimised for conversations per square metre over spectacle.
Can you display heavy storage cabinets safely?
Yes — we calculate point loads, add distribution platforms where needed and file it all in the IFEMA technical project. Tell us equipment weights at briefing.
Your stand at Genera: services and pricing
- Custom stands: €350–800/m² — exclusive design, in-house production in Spain, full turnkey delivery.
- Modular stands: €120–250/m² — professional image on a controlled budget, fast build-up.
- Everything included: technical project, venue paperwork, graphics, transport, installation, show support and dismantling.
Deadlines for Genera
IFEMA typically requires free-design stand projects 30+ days before build-up; rigging and double-deck approvals earlier. Running late? We specialise in last-minute projects — ask about availability.
FAQ
How much does a stand at Genera cost?
A 36 m² modular stand starts around €4,300–9,000; custom builds typically range €15,000–€100,000+ depending on size and finish. You get a fixed, itemised quote in 24–48 hours — no hidden fees.
When should I book my Genera stand builder?
Ideally 3–4 months ahead. We hold capacity for late projects, but options narrow as the fair approaches.
Exhibiting at Genera? Get your free 3D design in 24 hours: call +34 697 715 015 or email [email protected].
Genera: key facts
- Trade fair: Genera
- Dates: next edition November 2026
- Venue: IFEMA Madrid, Madrid
- Stand builder: Adam Expo Stand — free 3D design in 24h, in-house production in Spain, pricing from €120/m²
- Contact: +34 697 715 015 · [email protected]
Related: Exhibition stand builder in Madrid · Stands at IFEMA Madrid · Get your free 3D design
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FITUR · Fruit Attraction · ARCOmadrid · SICUR · Expodental · Salón Gourmets · MBFW Madrid · Madrid Tech Show · Motortec