Quick answer: Adam Expo Stand designs, builds and installs exhibition stands for FITUR 2027 (20–24 January 2027, IFEMA Madrid). Free 3D design in 24 hours, fixed quote in 24–48 hours, transparent pricing from €120/m² and 20+ years of experience with 639+ exhibitors served across Europe.
FITUR 2027: why it matters
FITUR is the world’s leading tourism trade fair for Ibero-American markets, gathering 250,000+ visitors, 9,000+ exhibiting companies and 150+ countries at IFEMA. Tourist boards, DMCs, hotel chains, airlines and travel tech compete for attention across 10 halls — a striking stand is how you win meetings.
Exhibiting at IFEMA Madrid: what to know
FITUR fills IFEMA halls 1–10. Standard build height is 4 m; rigging and double-deck stands need prior approval. Country pavilions and large tourist-board stands book build slots early, so assembly windows are tight. We handle the full IFEMA paperwork (technical project, insurance, crew accreditation) and deliver your stand show-ready.
FITUR hall by hall: where your sector exhibits
FITUR organises IFEMA’s halls by market and theme, and your hall determines visitor profile, traffic pattern and even build logistics. The Americas concentrate in halls 1–3 — country pavilions with heavy institutional traffic and protocol visits. Europe occupies halls 4 and 9, Asia-Pacific and Africa hall 6, and Spain’s regions fill halls 5 and 7 with the largest, most scenographic stands of the fair. Specialist sections — FITUR Tech, FITUR Talent, Travel Agencies — rotate around halls 8 and 10.
Practical consequences: halls 5 and 7 have the tallest builds and the toughest competition for visual attention; halls 1–3 require protocol-ready designs with meeting rooms for ministerial delegations; hall 10 (B2B focus) rewards efficient meeting-table layouts over spectacle. Corner and island plots near hall crossings (the “passarela” flows between halls 3-5-7) carry the highest footfall at FITUR — if you can choose your plot, choose crossing proximity over raw size.
What a FITUR stand really costs (2027 budgets)
Realistic all-in budgets we quote for FITUR, including design, production, transport, installation, dismantling and IFEMA paperwork — excluding space rental, which you contract with IFEMA directly:
- 16 m² modular premium (row stand): €3,500–6,500 — wood-look finishes, lightbox graphics, storage, counter.
- 32 m² custom (corner): €13,000–24,000 — custom carpentry, meeting area, AV wall, branded ceiling element.
- 64 m² custom (island): €28,000–55,000 — double-height elements, semi-private meeting rooms, bar/hospitality, rigged signage.
- Regional/country pavilion 100–300 m²: €60,000–200,000+ — co-exhibitor modules, stage, protocol area, full scenography.
Cost drivers specific to FITUR: rigging (IFEMA approval plus crane slots book out early in January), double-deck permits, and hospitality plumbing for the wine-and-jamón receptions half the fair runs on Thursday and Friday. Budget 8–15% for IFEMA services (power, rigging points, cleaning) on top of construction.
FITUR in numbers: why it justifies the investment
FITUR is the world’s leading tourism fair for Ibero-American markets: recent editions gathered around 250,000 visitors, more than 9,000 participating companies and 150+ countries across 10 halls, with January 2027 dates confirmed as 20–24 (trade days Wednesday–Friday, public weekend). For tourism boards and travel companies selling into Spain, Latin America and southern Europe, no other January event concentrates as many buyers — which is why build slots and experienced crews sell out before Christmas.
Your FITUR countdown: deadline checklist
- July–September 2026: confirm space with IFEMA; brief your builder; first 3D concepts (free, 24–48h with us).
- October 2026: sign construction contract; lock design; order long-lead items (LED walls, custom furniture).
- November 2026: technical project to IFEMA (mandatory for free-design stands); rigging and double-deck applications.
- Early December 2026: IFEMA services at early-bird rates (power, rigging, cleaning) — prices rise 20–30% after the deadline.
- January 2027: production weeks 1–2; build-up window (typically 16–19 January); goods-in; show 20–24; dismantle 24–25 overnight.
Can I still get a stand if I confirm in December?
Yes — that is our speciality. In-house production lets us deliver modular-premium and hybrid stands in 2–3 weeks. Design options narrow and rigging may no longer be possible, but a professional FITUR presence in December is absolutely achievable. Roughly a fifth of our FITUR clients each year are December signings.
Do you build country pavilions at FITUR?
Yes — pavilions with co-exhibitor modules, protocol areas and stage programming are a core FITUR format for us; see our country pavilion service. We handle the coordination of dozens of co-exhibitors under one design.
What makes a stand work at FITUR specifically?
Three things outperform everything else: a hospitality point (coffee mornings, regional product tastings — FITUR runs on them), a meeting zone bookable by your sales team (trade days are agenda-driven), and one tall, simple visual landmark visible across the hall. Screens full of video loops underperform at FITUR; human warmth wins.
Your stand at FITUR: services and pricing
- Custom stands: €350–800/m² — exclusive design, in-house production in Spain, full turnkey delivery.
- Modular stands: €120–250/m² — professional image on a controlled budget, fast build-up.
- Everything included: technical project, venue paperwork, graphics, transport, installation, show support and dismantling.
Deadlines for FITUR 2027
IFEMA typically requires free-design stand projects 30+ days before build-up; rigging and double-deck approvals earlier. For a custom stand, brief us by October 2026; modular projects can start later. Running late? We specialise in last-minute projects — ask about availability.
FAQ
How much does a stand at FITUR cost?
A 36 m² modular stand starts around €4,300–9,000; custom builds typically range €15,000–€100,000+ depending on size and finish. You get a fixed, itemised quote in 24–48 hours — no hidden fees.
When should I book my FITUR stand builder?
Ideally 3–4 months ahead — FITUR is one of IFEMA’s busiest builds of the year. We hold capacity for late projects, but design options narrow as January approaches.
Exhibiting at FITUR 2027? Get your free 3D design in 24 hours: call +34 697 715 015 or email [email protected].
FITUR 2027: key facts
- Trade fair: FITUR 2027
- Dates: 20–24 January 2027
- Venue: IFEMA Madrid, Madrid
- Stand builder: Adam Expo Stand — free 3D design in 24h, in-house production in Spain, pricing from €120/m²
- Contact: +34 697 715 015 · [email protected]
Related: Exhibition stand builder in Madrid · Stands at IFEMA Madrid · Get your free 3D design
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