SBC Summit Lisbon 2026: Review and 2027 Stand Planning

SBC Summit Lisbon 2026 ran from 29 September to 1 October at FIL and MEO Arena. That edition has finished. Exhibitors should now close outstanding requests, review actual results and preserve useful stand components. For future participation, SBC has announced 21–23 September 2027; obtain the new allocation and requirements before committing to a build.

SBC Summit Lisbon 2026 and the next edition

The official 2026 event page identifies the completed edition’s dates and venues. The organiser’s date announcement confirms the next edition on 21–23 September 2027 in Lisbon. These details were checked on 12 October 2026.

Edition	Confirmed dates	Use this information for
2026, completed	29 September–1 October 2026	Participation records, follow-up and debrief
2027, forthcoming	21–23 September 2027	Initial planning, subject to the new contract and instructions

The current SBC Summit website now leads with 2027 dates but also contains 2026 highlights and a floor plan labelled 2026. Check the edition of every document. A historical exhibitor position, access arrangement or service package does not confirm your next booking.

Finish the work from the 2026 stand

Collect meeting notes, demonstration requests and unresolved technical questions. Assign each appropriate next step to a person who can deliver it. Check that any follow-up follows the company’s approved process and the visitor’s request; a badge scan alone does not establish permission for every subsequent marketing action.

Reconcile duplicate records and distinguish completed meetings from scheduled meetings that did not happen. Record the topic discussed and the agreed action without adding unnecessary personal details. Avoid treating every scanned badge as a qualified opportunity or assuming a visitor who stayed longer is ready to buy.

Close the physical project too. Check collection, missing equipment, supplier variations, damage and outstanding invoices. Record which items are owned, rented or due for return. Give the next project team a usable inventory with dimensions, condition, packing and storage responsibilities.

Review results without inflating return

Agree definitions before comparing performance. A relevant conversation, an accepted sales opportunity and a signed contract are different outcomes. Preserve the original objective, actual attendance by your team, completed activities and follow-up status. Revisit the figures as opportunities progress rather than declaring all forecast value to be revenue.

Measure	Record	Interpretation
Completed relevant meeting	Meeting held, buyer fit and agreed next step	Useful activity, not a sale
Accepted opportunity	Account owner, need, stage and source evidence	Pipeline, with uncertainty
Won business	Agreed attribution and actual commercial result	Separate new business from an existing account’s normal activity
Participation cost	Space, stand, services, travel, staff and follow-up costs	A complete denominator for comparisons

Cost per completed relevant meeting is total participation cost divided by those meetings. It is an activity measure. If reporting return on investment, state the attributable profit basis, included costs and observation period; subtract the investment before dividing by it. Do not add forecast pipeline to booked revenue and call the sum realised return. A finance-approved definition makes comparisons more useful.

Decide whether a stand fits the next objective

Start with the people you need to meet and the task you want to complete. A platform supplier might need a supervised product demonstration; a payments team might prioritise technical conversations; an existing partner programme may need scheduled account meetings. These are planning examples, not claims about the companies attending a particular edition.

Compare exhibiting with attendance, an available meeting package or another organiser option. Ask what each includes and who can access it. A bigger space is useful only if the activity, staffing and budget justify it. An audience headline cannot tell you how many suitable buyers will visit your stand.

Confirm the 2027 booking before designing

Use SBC’s current sponsor or exhibitor enquiry route for availability, allocation and commercial terms. Obtain a written proposal identifying the edition, plot, dimensions, open sides, package and exclusions. Check payment terms, change conditions, access and service responsibilities in the actual contract.

Request the relevant exhibitor manual, drawing submission process and dated deadlines. Establish which information is confirmed and which remains pending. Do not reuse a fixed eight-week drawing deadline, a universal deposit percentage or minimum stand size from an old guide. The event team and your specific agreement determine the applicable requirements.

Keep the delegate arrival plan separate from freight and contractor access. Confirm delivery slots, gates, handling, vehicle arrangements and collection with the authorised contacts. Use current transport information for staff travel; a single metro journey estimate does not cover every hotel or loading operation.

Choose a demonstration visitors can use

Build one clear route from the aisle to an appropriate conversation or demonstration. Test the message at the intended distance and show what the product does for the relevant professional user. Keep access and circulation usable while equipment and staff are in position.

For a software demonstration, use an approved test environment and suitable sample data. Check network needs, display legibility, sound, supervision and reset steps. Prepare a released offline alternative. Do not expose live customer information or make unapproved product and compliance claims to make the screen appear more convincing.

If considering a game, prize mechanism or betting simulation, have the company and organiser review the proposed activity and applicable conditions before production. The presence of a gaming industry event does not establish permission for every mechanic. Specify staff instructions, participation rules and data handling where relevant.

Assess LED, touchscreens and VR against the task. Confirm support, power, cabling, content and queue management. More headsets or a taller screen do not guarantee useful interactions. For a constrained plot, the small exhibition stand ideas guide offers layouts to evaluate.

Compare stand proposals on the same scope

Ask each supplier for a layout, specification, responsibilities, assumptions and full quotation. Review examples that are genuinely relevant and distinguish finished work from proposed renders. Confirm who prepares drawings, submits documents, supervises installation and resolves faults. Require evidence for venue experience rather than relying on a broad geographic claim.

Itemise flooring, structure, graphics, furniture, equipment, services, transport, handling, installation, removal and storage. Record taxes, exclusions and change costs. The stand budget guide helps structure the comparison; it does not replace a dated quote for your actual event.

Compare reuse across the real event programme. Inspect existing frames and counters, test the proposed configuration and include new graphics, repairs, transport and storage. Local storage may help some schedules, but it does not automatically save a particular percentage or remove customs obligations for every shipment.

Frequently asked questions

Can I still book the 2026 edition?

That event has finished. Use its records for follow-up and ask SBC about future participation through the current event website.

Can I use the old floor plan for a new stand?

Use it only as historical context. Design against the confirmed new allocation and applicable technical instructions.

Is a custom stand always the best choice?

No. Compare the visitor task, available formats, restrictions, staffing and total cost. A simpler installation may meet the objective more effectively.

Prepare a brief for the next proposal

Send the confirmed edition and plot, activities, equipment, target conversations, budget and deadlines when you contact Adam Expo Stand. Include the 2026 debrief and reusable inventory if relevant. Ask for a documented scope that addresses the actual problems identified.