Trade shows are great places to effectively promote your business and gain new clients. However, there are often hundreds of exhibitors displaying their medical booth stands.
You need your medical booth to stand apart from the rest and be noticed by the thousands of attendees of the popular expos for the medical industry. These days, there are some extraordinary ways to do so. If you want to capture the attention of as many people as possible, you need to integrate the latest technological advances that will wow people.
There are three massive expos that occur every year for the medical and pharmaceutical industries: Infarma Madria, National Pharmacist Congress Burgos, and PharmagoraPlus. These three each have hundreds of exhibitors setting up their medical booth stands for tens of thousands of attendees to view and interact with.
So, how do you capture the attention of as many trade show attendees as possible? Here are a few of the novel and successful strategies you can use to make your expo booth stand out.
Give engaging demonstrations of your products
Why is it that a minority of medical booths get the majority of the attention from expo attendees? The secret lies what those stands have to offer: engaging technology that is demonstrative.
People love to see demonstrations of products in action. If you can do that, you will start seeing a crowd form around your medical booth.
The design of your trade show booth needs to give people something to get truly interested in. Put yourself in their shoes. Do you want to simply see some dry information about a product or would you like to see someone demonstrate how the product works ?
Use the Latest Technological Advances
The future is here and it has taken the form of virtual reality (VR) and augmented reality (AR). VR involves being immersed in a computer-simulated reality, whereas AR involves overlaying reality with computer-generated sensory input. Both of these technologies can take your medical booth’s product presentation to the next level.
Imagine putting on a set of VR goggles and being able to see and interact with a simulated version of an open or closed MRI machine. Attendees to your medical booth would be able to interact with your product in ways that may not be possible on the floor of a medical expo.
Have Eye-Catching Visuals
In a sea of expo booths, yours is bound to go unnoticed if it follows the same format that all too many medical booth stands follow. Get noticed from afar by having eye-catching visuals that can be clearly seen. Go minimalist, yet bold, to capture the attention of people at these massive events.
If you are confined to small dimensions for your exhibit, you can get creative and go vertical. This helps you become more visible above other exhibits, no matter where someone may be in the area. Also, steer clear of blocking elements in your exhibit, since that could all but ensure people will miss the main points of focus you are trying to get across.
If you are fortunate to have a large space to hold your medical booth stand, you should still avoid cluttering it with too many elements. Make all of your signage clearly legible, while placing the emphasis and focus on your primary product and what its benefits are. Any additional information can still appear somewhere in your booth, but in a smaller print.
Present a Professional Medical Persona
Since you will be promoting medical products, you want to reflect a professional look and demeanour at your medical expo booth. This is sometimes taken to the extreme, with too much sterile while space. Think of the minimalist, yet character-filled, design of an Apple store and use something like that as your template.
Acting professionally is essential when you have a booth stand at a medical congress. When people interact with you, they should feel that you are respectable, knowledgeable, and experienced. Look and act the part of a medical industry professional who has a defined sales pitch and can answer any product-related questions asked of them.
Provide an Information-Rich Environment
Attendees to these massive trade shows include experts in the industry, including doctors. These are individuals who deal with massive amounts of data on a regular basis. Given this, they are looking for information to be provided to them in a way that makes it quick and easy to absorb the key takeaways.
Incorporate technological elements like kiosks and monitors, where the most important features about your product are shown in easy-to-see fonts and styles. Provide interactive touchscreens, so that attendees to your booth can absorb as much or as little information as they desire.
Intertwine Social Media Into Your Exhibit
People enjoy sharing practically everything on social media. This could be a good way to get some free publicity for your products and business, especially when you actively promote social media at any medical-related expo you have a booth at.
You most likely already have social media profiles across multiple platforms for your business. At a trade show, you can create hashtags related to the event you are at and upload photos and videos. Taking media-rich content can show off how visitors to your medical booth stand are interacting with your products, and is a way to increase more traffic to your booth.
Innovate Your Medical Booth
If you want your business to grow and capture more customers, you need to capture their attention in more engaging ways. These are some of the best tactics you can apply to your booth stand the next time you are part of a medical trade show.
Do you feel like this is too much for you to do on your own? If you contact us for a free quote, we will be happy to discuss with you how we can help you design a medical booth stand that will be the talk of every expo you are a part of.