iGB L!VE 2026: Archive and 2027 Stand Planning Guide

iGB L!VE 2026 took place on 1–2 July at Excel London. That edition has finished; the organiser now announces 7–8 July 2027 at the same venue. Use the 2026 programme as an archive, and confirm the next edition’s booking, technical documents and participation arrangements before preparing a new stand or meeting schedule.

iGB L!VE 2026 and the next announced edition

The organiser’s 2026 event brochure confirms the two exhibition dates. The current official event website, checked on 12 October 2026, announces the next edition. Keep these separate when using search results, archived programmes and older invitations.

Edition	Exhibition dates	Venue	How to use the information
2026	1–2 July 2026	Excel London	Historical programme and exhibitor information.
2027	7–8 July 2027, announced	Excel London	Confirm current participation, services and arrangements with the organiser.

Associated activities can have their own dates and access conditions. A dinner, awards event or earlier startup programme does not extend the exhibition opening period. Do not use a previous year’s technical deadline or networking reservation as a current entitlement.

What the 2026 archive can tell an exhibitor

The official 2026 schedule includes B2B and affiliate iGB Trends content, sustainable gambling sessions, startup activities and networking. Consult the archived details for the subjects and formats relevant to your team; they do not establish the 2027 agenda.

The 2026 exhibitor directory can help research participating businesses and their published offerings. Check the year and individual profile before relying on a listing. Past participation does not confirm a company’s next booking, meeting availability or suitability as a partner.

This guide uses organiser material, rather than claiming firsthand attendance or an independent audit of commercial results. Avoid converting promotional attendance figures, visits and exhibitor-and-sponsor totals into interchangeable measures. None demonstrates the enquiries or contracts your own stand will generate.

Decide whether the audience fits your objectives

Identify the specific companies and roles you want to meet, the problem you can help them address and the evidence needed for a useful conversation. Operators, affiliates and technology suppliers may need different demonstrations and different follow-up. Define your priorities before choosing stand features.

Exhibitor task	Prepare	Useful next step
Explain a software product	A concise workflow, approved demonstration data and technical answers.	An agreed technical review with the relevant team.
Discuss a commercial partnership	Accurate scope, audience or service information and decision responsibilities.	A meeting to assess documented requirements.
Present a specialist service	Relevant evidence, delivery boundaries and clear limitations.	A scoped discussion with the appropriate stakeholder.

A stand conversation does not verify regulatory permission, contractual suitability or a prospective partner’s claims. Route those questions to the responsible specialists and the company’s approved review process. Display only claims and information your organisation has authorised.

Plan networking around relevant conversations

Use the organiser’s current channels to check available meeting and networking opportunities. Confirm registration, eligibility, reservation requirements, dates and locations for each activity. An old listing or an invitation request is not a confirmed place.

Prepare a short explanation of the meeting purpose and a realistic schedule that leaves room for demonstrations and staff changes. Record the contact’s interest, responsible colleague and agreed next action using your approved process. More appointments do not necessarily mean better commercial outcomes.

Design the stand around the demonstration

Provide the allocated plot, products, demonstration steps, equipment, staff and meeting needs to the design team. Check approach, visibility, accessible circulation, storage, sound and simultaneous activities. A private meeting space may be useful, but its dimensions and acoustic limitations need review.

For software, test the screen, connectivity, content and an appropriate fallback. Use authorised demonstration data and clear explanations of limitations. A large LED wall, dark finish or interactive game is an optional design decision, not a requirement or a guarantee of qualified interest.

Compare the complete participation budget

Request the current space and participation offer through the organiser’s exhibiting and sponsorship page. Confirm which edition the quotation covers. Separate space, sponsorship and organiser services from the stand contract.

Itemise design, components, graphics, furniture, equipment, transport, site handling, installation, support and removal. Add direct staff, travel, accommodation and content costs. Record estimates, taxes, currency and exclusions consistently. Our European stand budget guide helps organise these headings.

Compare hire, purchase and reuse over your actual calendar. Include graphics, storage, repairs and adaptations for each suitable configuration. Do not assume that a stand from London automatically fits a Barcelona event or pays for itself after a fixed number of shows.

Coordinate technical review and delivery

Obtain the current exhibitor manual, plot drawing, technical requirements and service deadlines. Assign responsibility for documents, submissions, equipment, connections and specialist work. Ask the relevant technical team to confirm the proposal rather than relying on generic height or installation claims.

Coordinate packed dimensions, weights, access, handling, empty packaging and collection with the freight team. For cross-border movements, have the appropriate specialist confirm documentation for the actual goods and route. Work backwards from confirmed deadlines to artwork, production, inspection, dispatch and handover.

Choose a supplier and review results with evidence

Request relevant completed projects and an explanation of each supplier’s role. Confirm the contracting entity, named lead, delivery team, specialist partners and support scope. Apply these checks to Adam Expo Stand rather than relying on an unsupported “top contractor” list.

After the event, review useful meetings, qualified enquiries, completed follow-up and reconciled costs. Keep forecast opportunities separate from realised attributed contribution. There is no verified universal uplift from a meeting pod, scanner, early invitation or 48-hour follow-up rule in this guide.

Prepare your next iGB L!VE stand brief

Send Adam Expo Stand the edition, plot, products, demonstration plans, meeting needs and budget scope through our project contact form. Request deliverables, responsibilities, technical dependencies and exclusions appropriate to the confirmed event.