Case Study: Tiller Systems at Hospitality Innovation, IFEMA Madrid

A custom exhibition stand designed and built by Adam Expo Stand for Tiller Systems at Hospitality Innovation, IFEMA Madrid.

Project at a Glance

  • Client: Tiller Systems
  • Show: Hospitality Innovation, IFEMA Madrid
  • Sector: Hospitality Technology / POS Software
  • Stand size: 30 m²
  • Year: 2024
  • Country: Spain

The Challenge

Showcase an intuitive POS software solution to hotel and restaurant operators in an immersive, demo-first stand environment at IFEMA Madrid.

The Solution

We built an open 30 m² stand organised around live demonstration points, with integrated tablets and screens where visitors could try the Tiller platform hands-on, plus a private meeting area for deeper conversations. The layout put the product experience first and kept the flow open so hospitality operators could step in without friction.

The Result

The stand supported live product demos to more than 300 hospitality decision-makers over the show, and the client reported a stronger qualified pipeline versus their previous event.

Client Feedback

Adam and his team manufactured and built the perfect stand for us. We were looking for something modern and eye-catching to participate in the Hospitality Innovation Congress at IFEMA and we definitely got it. The stand was well done, it was just as we wanted it and it remained perfect during the three days of the event. The best part without a doubt was the communication with Adam.

Mariana Clavel, Communications Manager, Tiller Systems

Frequently Asked Questions

Where was this stand built?
At Hospitality Innovation, IFEMA Madrid, in Spain.

Was this a custom or modular stand?
A custom 30 m² stand designed, produced and installed by Adam Expo Stand as a turnkey project.

Can Adam Expo Stand build a similar stand for my company?
Yes. We design and build custom and modular stands across European trade fairs. Request a free 24-hour 3D design concept.

Planning a stand at IFEMA Madrid or another European venue? See our case studies, stand design service, or contact our team.