Case Study: Just Juice & Lost Vape at Vapexpo Madrid

Q: How did the booth design ensure neither brand overshadowed the other?

We implemented a symmetrical "mirror" layout that physically divided the booth into two equal zones. By using distinct color palettes and specific branding for each side while maintaining a unified architectural structure, we created a balanced "co-headliner" feel. This allowed Just Juice’s vibrant liquid branding and Lost Vape’s sleek hardware aesthetic to coexist without competing for attention.

Q: How were the display requirements of two exhibitors organized?

Each exhibitor had a distinct area with its own display elements. The plan combined counters, display cases, and visitor circulation within a shared structure, accommodating the presentation requirements of each participant.

Q: What role did lighting play in blending two very different brand identities?

We used contrast lighting and LED zoning to define the boundaries. By using neutral, high-intensity overhead lighting to maintain a modern energy, we then layered in brand-specific neon and accent lights. This created a visual "handshake" in the center of the booth, transitioning smoothly from one brand’s vibe to the other while keeping the overall energy level high for the Vapexpo crowd.

Dual Brand Exhibition Stand

Clients: Just Juice and Lost Vape
Event: Vapexpo Madrid
Design focus: two distinct brand zones within one shared exhibition stand.

This project demonstrates how a shared stand can give two exhibitors clear identities while maintaining a consistent layout and visitor route.

The Challenge: Harmonizing Two Global Brand Identities

The brief called for two distinct brand areas within one booth. Each exhibitor needed a recognizable place for its team and displays, with an overall design that felt coordinated.

The challenge was spatial balance: dividing the stand clearly while keeping the two areas connected.

Two identities within one structure

The design used distinct brand zones within a shared architectural framework. Lighting, colors, and display elements identified each area while keeping the overall space connected.

The Execution: A Balanced Architectural Synthesis

The completed booth used two brand zones, custom counters, contrasting lighting, and each brand’s colors. A shared architectural structure connected the areas while preserving their individual identities.

What exhibitors can take from this layout

Agree the shared elements first: define the common structure, visitor route and service responsibilities before each brand adds graphics.
Make the handover clear: give each team a recognizable counter and display area, and agree how visitors move between them.
Check both brands from the aisle: review sightlines and signage together rather than approving each zone separately.

These are design lessons from the published layout. Visitor counts, sales uplift and return on investment are not reported for this project.

Keep one shared approval record. List which drawings, graphics and service decisions need agreement from both brands and which can be approved separately. Review the proposal from each main aisle approach so both teams can assess their own visibility before production.

For another example of organizing several activities within one footprint, see the SGS Dental project. Our custom stand design service starts with your exhibitors, floor plan, and visitor activities.

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AdamExpo Stand is very reliable and the company provides excellent service and high quality graphics for our stand at CPhI Madrid. All details were considered before designing the graphics, Adam is very patient answering our questions. We would like to cooperate with Adam for the next exhibition in Europe. Good job!

David ZhangMarketing Manager, LEAPCHEM CO. LTD.

Adam and his team manufactured and build up the perfect stand for us. We were looking for something modern and eye-catching to participate in the Hospitality Innovation Congress at IFEMA and we definitely got it. The stand was well done, it was just as we wanted it and it remained perfect during the three days of the event. The best part without a doubt was the communication with Adam: he was always aware of the stand, he kept us informed of each step even though we were in another city.

Mariana ClavelCommunications Manager, TILLER SYSTEMS

It was our first event in Madrid and I was looking for a reliable supplier. Thanks to Adam ExpoStand our stand looks fantastic and we have had some great feedback from it so far. I am personally very happy with the level of service and support I received and the understanding of what I wanted to achieve. Adam and his team really went the ‘extra mile’ to help us get it right, I definitely recommend their service as the offer both quality and value. Again great job!

Dimitry Ah-YuMarketing Executive, MAUREVA LTD

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