Case Study: Tern Systems at Airspace World

Q: How did the stand use angled architecture?

The stand used angled display walls and sloping counter fronts. Tern Systems and Isavia branding appeared on the counters and the suspended cube sign.

Q: How were demonstrations and meetings organized?

Demonstration stations occupied the outer angled areas, while a meeting space sat at the center. This gave technology presentations and business conversations distinct places within the booth.

Q: How were graphics, screens and meetings arranged?

Angled walls carried ATM systems and simulator graphics and video screens. Counters and meeting seating occupied the open space between the display areas.

Angle Booth Design with Symbolic Architecture

Client: Tern Systems
Sector: air traffic management technology
Design focus: angled architecture, demonstration spaces and a central meeting area.

The project translated Tern Systems’ identity into a stand with clean lines, an elevated structure and bird-inspired details. The photographs below show how the architectural concept supported the brand’s exhibition presence.

The Vision: Balancing Reliability with Innovation

Tern Systems needed an exhibition booth that communicated innovation and reliability in air traffic management. The brief called for an architectural expression of the company’s evolution, with space for technology demonstrations and business conversations.

The design challenge was to make the symbolism recognizable without allowing it to dominate the corporate identity or visitor experience.

Partnership Roadmap

Evolving the Design Language

This project marked another successful chapter in a long-term collaboration, maintaining design consistency while evolving with the brand’s technological advancements.

Architecture for demonstrations and meetings

We developed an angle-based structure with clean lines and elevated branding. Bird-inspired elements became part of the framework, giving the stand a distinctive shape while retaining a clear corporate presentation.

Demonstration stations occupied the outer areas, with a meeting space at the core. Lighting and digital displays supported the technology presentations.

Before the layout review, send a marked equipment plan and a proposed demonstration and meeting schedule. Ask the team to check where people wait while a demonstration is running and whether seated meetings can continue at the same time.

Planning a technology exhibition? Explore our custom stand design and build service and compare the Elenium demonstration stand.

The open layout provided distinct places for demonstrations, technical discussions, and meetings. Lighting and digital displays supported the presentation of Tern Systems’ technology.

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Client feedback about other Adam Expo Stand projects.

AdamExpo Stand is very reliable and the company provides excellent service and high quality graphics for our stand at CPhI Madrid. All details were considered before designing the graphics, Adam is very patient answering our questions. We would like to cooperate with Adam for the next exhibition in Europe. Good job!

David ZhangMarketing Manager, LEAPCHEM CO. LTD.

Adam and his team manufactured and build up the perfect stand for us. We were looking for something modern and eye-catching to participate in the Hospitality Innovation Congress at IFEMA and we definitely got it. The stand was well done, it was just as we wanted it and it remained perfect during the three days of the event. The best part without a doubt was the communication with Adam: he was always aware of the stand, he kept us informed of each step even though we were in another city.

Mariana ClavelCommunications Manager, TILLER SYSTEMS

It was our first event in Madrid and I was looking for a reliable supplier. Thanks to Adam ExpoStand our stand looks fantastic and we have had some great feedback from it so far. I am personally very happy with the level of service and support I received and the understanding of what I wanted to achieve. Adam and his team really went the ‘extra mile’ to help us get it right, I definitely recommend their service as the offer both quality and value. Again great job!

Dimitry Ah-YuMarketing Executive, MAUREVA LTD

Adam Expo Stand was excellent in converting our ideas into fantastic reality. Their attention to detail, willingness to listen to our needs, and support throughout the show allowed us to focus on our objectives of the show. Our visitors to the stand were impressed with the professional and welcoming appearance. We have already contracted with them for the next Exhibition.

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