Last April 26, at the IFEMANorth Convention Center, took place Today is Marketing, the major meeting for professionals and directors of the business world, marketing, communication and digital economy in Spain.
Throughout its fourteen-year career, Today is Marketing has bet for the innovation and the creativity in the company, championing commercial management in Spain, supporting the Digital Economy and new technologies at the service of the company, marking trends in Communication and promoting entrepreneurship as an economic alternative. More than 33.000 professionals and executives of marketing, business, communication and digital economy, have taken part in this event along his history. ESIC Business & Marketing School offers a unique opportunity to know how the companies understand and carry out the best marketing of Spain.
With the motto “The company in the crossroads: brands, consumers, teams, rse, algorithms, exclusive proposals or shared values?”, the meeting was to the height presenting innovative ideas and trends that will mark the future of business and society.
For emphasizing other key ideas of the presentations, we would like to mention Ricardo García from Cajamar, who stated: “Currently, the definition of a company is being redefined.” Also the words of Javier Suso, CEO of GRAY Agency Spain: “Before the competition was between big and small and now is between fast and slow.”
Francisco Peréz, Cofounder de Hawkers, contó con su estilo particular la historia de cómo logró una empresa, que comenzó vendiendo 27 gafas, a llegar a facturar 300 millones de euros basado en la filosofía: En Hawkers el producto no es la marca, la marca es el producto. Hawkers vende Hawkers, no vende gafas de sol.
Francisco Peréz, cofounder of Hawkers, counted on his particular style the history of how he managed a company, which started by selling 27 glasses, to arrive to invoice 300 million euros based on the philosophy: In Hawkers the product isn’t the brand, the brand is the product. Hawkers sells Hawkers, does not sell sunglasses.
In our opinion, the central focus of the event was the need to discover and get to know the person behind the client and be conscious that we sell emotions to persons, not to consumers, and we are all happy because our motto is “Together We Build Emotions”.