Trade shows feature some fierce competition for eyeballs and engagement. There’s lots going on at these big events, so you want to do what you can to stand out. That’s right! There are specific things you can do to elevate your brand’s positioning at trade shows. You no longer need to worry about getting lost in all that noise.
1. Be faithful and coherent with the brand.
It can be tempting to put together a trade show display according to something that is fashionable at that moment; but be careful, if it has nothing to do with the business you want to highlight, the communication is not valid and it is possible that the potential client will eventually forget.
2. Caring for the image of the staff that is in the booth.
In addition to the structure you place, there will also be company personnel attending to visitors.
It is necessary that this staff be properly formed for the consultations that may arise. His image must be untainted in the way dressing, complying with the dress code of the event, since a tone output is received as something negative, as in body posture. A person with an elegant appearance, clean, clear, with security and confidence, provides a better image than an apparently insecure person. Keep in mind that, they are also part of the brand image, so we cannot allow label defects.
3. Design for social networks
Sefies can be percieved as something superficial, but they are actually a good way to go viral.
Provide the attendee with something special to get pictured, and you will gain lots of brand exposition for free with qualified audience.
And Yeah, don’t locate the selfie spaces where you are supposed to close deals with clients. It might be a distracting 😉
4. Get inspired by new trends..
Each year there are different fair marketing proposals that better fit with the event and with the target. We will be showcasiing the last trends in anotther blog article shortly.
5.Keep It Simple, Yet Bold
People have less of an attention span than a goldfish these days. Yes, that is actually true. What this means for your brand is that you need to make a captivating impression, and fast.
How do you do this? Keep it simple, but keep it bold.
This is especially important if you are an up-and-coming brand. Few people, if any, are likely to know you by your company name. This is why you need to capture peoples’ attention by using eye-catching graphics and copy.
Focus on one thing that should be a takeaway for people to know about your brand. Keep it simple enough so they remember what it is after they leave the trade show. Display the main message you want people to have burned into their minds on the back wall of your booth.
Avoid plastering tons of graphics all over the place, since this can be too overwhelming for people. You will make it more difficult for attendees to focus on what you do. You don’t have to go minimalist, but you do need to respect empty space. Shoot for around 40% of your trade show booth to be completely empty.
6.Design Your Booth to Be One-of-a-Kind
The last thing you should do is to have some boring three-walled booth behind a table. Give your booth some artistic flair. Give it warmth; give it character.
Sure, it may cost you a little extra to use “real world” materials, such as rough-cut rustic wood. However, it’s going to definitely turn lots of heads, bringing you tons of attention.
You shouldn’t stop at booth design by just using an unconventional trade show booth material. You can jazz it up and make it a hub for people. What does that mean exactly?
7. Free WiFi, Free Phone Charging, and Virtual Reality
Giving people perks and reasons to stick around your exhibition booth will increase the likelihood that you pick up more leads.
That is a pretty great incentive for people, isn’t it?
But wait, we’re not done yet. How do you make your trade show booth even more outstanding and exclusive in a sea of booths? Use awesome lighting.
It makes a booth more inviting, especially when you use unique styles of lighting, such as rope lights, track lighting, back lighting, and fanciful LED configurations of all kinds.
You can even draw attention to key graphics in your booth by putting lights around the edges of it. Get creative! Just remember to avoid going too wild with the lights so you don’t overwhelm people.
If you want to grab the attention of trade show attendees, but feel overwhelmed with creating an amazing booth, you can get help. You can contact us for all your exhibition stand construction needs. When will provide you with a free quote to help you get started on your journey to captivating attendees of any trade show you choose to display your booth at.
There you have it! What do you like to see in a trade show booth? Let us know!