If you are looking for a style of brand promotion that can capture the eyes and the
imagination of passers-by, then you may have considered exhibition stands for your next
Exhibition stands can be an impressive addition to your business, but it’s something you
should certainly do once, and do right. Getting your exhibition stand correct first time around
can be extremely challenging, especially if you are trying to do everything yourself.
Self-production of exhibition stands will often be rushed and has a plethora of risks that will
often become apparent very quickly. When it comes to any form of advertising for your
business, you want to convey a clear and concise message that’s delivered with finesse.
If it’s finesse that you seek, then you should relieve the pressure from your own shoulders
and go on the search for finding an exhibition booth constructor that will be able to deliver to
your precise requirements.
How To Find The Right Exhibition Stand Contractor
As with anything nowadays, the best place to turn when you need an answer to anything is
to the internet, this goes especially when it comes to finding the right business for your
Once you discover a few possibilities, it’s a great idea to start digging through the reviews.
After all, if there is one thing we know about the internet, people love to moan anywhere they
Once you have trawled the reviews and bemused yourself with a mix of anger, neutral
comments and companies clearly reviewing themselves, you will possibly be left with a
shortlist of exhibition stand contractors that you will perhaps consider.
Now, while you may have your shortlist, your search isn’t over yet. You should now begin to
whittle down this list by seeing which cater to your industry best, and also you should ask
around, after all, word of mouth will be better than anything you can read online.
Preparations To Make When Visiting An Exhibition Stand Contractor
Once you have eventually found the exhibition stand contractor that you think will suit your
needs best, it’s time to get out there and have your first meeting. Before heading out, you
should make sure that you are well armed with your brief and brand kit and that you have a
clear idea of what the objectives of this campaign will be.
When you meet your contractor, there are some things that you really need to ensure, and
these are non-negotiable.
Once you reach your contractor, and you have discussed your vision, you need to clarify that
the person in front of you isn’t going to go all Patrick Swayze and go to ghost after your first
meeting. You want the person you discuss the brief with to be the project manager; at this
point, you should accept no substitute.
This is crucial to your final product as from time to time; companies can outsource to
agencies and be very unreliable.
Once you have established that this will be the person that will focus on your project, it’s vital
to get a feel for the business. Ask to take a look around, ask questions about the tools,
technology and employee. If you feel like you’re being intrusive, that’s a great start.
On your first visit, you should really get to know a little about who they are. Ask for case
studies, samples and generally settle your own mind so that you can know that they will
provide precisely what you need.
After you have finished digging through the routes of the company, now is a great time to let
them do the talking. If you are happy with everything you have seen, listen to what they have
to recommend, see how they can take your vision and represent your brand in its most
authentic and honest form.
The Process & Delivery
Throughout the process, you should expect frequent updates from your manager, and you
should certainly not be afraid to get in touch with them for progress reports.
As part of their progress reports, you should receive samples and images of what will be the
finished product; these should be available in both a 2D & 3D render. You should also make
sure that the project manager has been on-site and overseeing the project.
When it comes to delivery day, you also want to ensure that your project manager is present,
the last thing you want is a clueless sales rep present. Delivery day can be, and probably will
be the most important day of this entire process, especially if the erection is going straight to
the event. So make sure you have the person who signed off on this project there to let
things go as smoothly as possible.
So What Now?
As you can see, there is so much to take into account when it comes to exhibition stand
design and construction, so it’s probably best to leave it to the professionals.
If you are looking for a complete solution for your exhibition stand requirements, contact us
today and get a completely free, no-obligation exhibition stand quote.